enhance your organization’s employer brand through an experiential difference.
Your company’s candidate experience is an essential part of its employer and corporate brand. In a well-publicized case study, Virgin Media discovered that a poor candidate experience had been costing the company more than $5 million annually in lost subscribers, affirming the real toll of a poorly constructed application process.
To help you create an experiential difference, this handbook will guide you step by step into:
- defining the journey
- accounting for the touch points
- the significance of social media
- the applicant's perspective
- continuous improvements
