---
title: creating a memorable candidate experience
description: As you compete for the best talent, every little advantage you muster leads to a more effective and agile workforce. That edge may come from creating a memorable candidate experience, which can sway prospective employees to bring their talents to your organizations and provide lasting goodwill among new hires.
---

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# a memorable candidate experience

## gets you talent.

[download handbook](https://workforceinsights.randstad.com/creating-a-memorable-candidate-experience-2019#anchor)

**enhance your organization’s employer brand through an experiential difference.**

Your company’s candidate experience is an essential part of its employer and corporate brand. In a well-publicized case study,[Virgin Media](https://business.linkedin.com/talent-solutions/blog/candidate-experience/2017/bad-candidate-experience-cost-virgin-media-5m-annually-and-how-they-turned-that-around) discovered that a poor candidate experience had been costing the company more than $5 million annually in lost subscribers, affirming the real toll of a poorly constructed application process.

To help you create an experiential difference, this handbook will guide you step by step into:

- defining the journey
- accounting for the touch points
- the significance of social media
- the applicant's perspective
- continuous improvements![REBR_HumanAndHeart_illustration_UseBackgroundWhite_RGB.png](https://workforceinsights.randstad.com/hs-fs/hubfs/REBR_HumanAndHeart_illustration_UseBackgroundWhite_RGB.png?width=588&height=392&name=REBR_HumanAndHeart_illustration_UseBackgroundWhite_RGB.png)

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