---
title: Employer brand Matters
---

[![randstad_logo](https://cdn2.hubspot.net/hubfs/2617135/Randstad%20July2017%20Theme/Image/logo2.svg "logo-randstad-holding.png")](https://randstad.com)

[![humanforward_logo](https://cdn2.hubspot.net/hubfs/2617135/Randstad%20July2017%20Theme/Image/logo-fixed.svg "logo-randstad-holding.png")](https://randstad.com/)

# your employer brand

## matters.

[download handbook](https://workforceinsights.randstad.com/employer-brand-matters-handbook#anchor)

**Download the handbook 'Employer brand matters: building, executing and measuring employer branding success'.**

Your employer brand matters. According to LinkedIn, a U.S. company of 10,000 employees with a poor employer brand could pay up to $7.6 million in additional wages to acquire the talent it needs. **Companies that fail to invest in their employer brand spend up to $4,723 more per hire** than peers that do look after their brand. More worrisome, nearly half of those surveyed by LinkedIn said they wouldn’t take a job with a company with a bad reputation, regardless of the salary.

To help you create a standout employer brand, we’ve created this comprehensive handbook on employer branding. After reading it, you will know how to:

1) create a business case for getting C-suite support

2) develop your employer brand strategy

3) activate your employer brand

4) create a memorable candidate experience

5) sustain your employer brand

 

- [terms & conditions](https://www.randstad.com/terms-and-conditions/)
- [data protection statement](https://www.randstad.com/privacy-statement/)
- [cookies](https://www.randstad.com/cookies/)
- [sitemap](https://www.randstad.com/sitemap/)