Companies with positive employer brands receive twice as many job applications as companies with negative brands. The Randstad Employer Brand Research provides a global overview into what employees really want to help you attract the best talent to your organization. The independent research, which has been carried out since 2000,  is composed from 26 countries around the globe.

Some of the key findings:

  • Companies with bad reputations pay 10% more per hire.
  • Companies wanting to attract and retain the best young talent should focus on training and career progression.
  • Automation in the workplace is well-received by workers as long as retraining and changes in the job content are provided.